Waukee CSD Brand Guides
The intent of these guides is to create a consistent, identifiable, and respected brand presence. It is important that all District-associated groups respect and follow these guidelines.
Waukee CSD Logos
District Logos
The overall design illustrates how Waukee, West Des Moines, Clive, Urbandale, and surrounding areas come together to create Waukee Community School District. As a District, we honor individual differences, while working together to do what is best for all students. When the five pieces are brought together, they create Ws in the image. Together, we create Waukee.
- Waukee purple signifies the District’s history.
- Chartreuse green represents District innovation.
- Gray symbolizes our focus on fiscal integrity.
- Light purple conveys the District’s ability to grow and adapt with the community.
Waukee APEX Logo
The standard “Waukee purple” is included to signify its affiliation with Waukee CSD, while the chartreuse green shows the innovative elements of APEX.
The lower left triangle of the X represents a student as they enter the program. The top and bottom triangles of the X are business and community coming together with the student to collide in the middle, emerging with the top right green triangle that represents the transformed student after their experience in the program.
Waukee High School Activity Logos
Our students are warriors excelling in the comprehensive programming we are able to offer in the areas of academics, activities, arts, and athletics. The Waukee “W” represents tradition and “The Waukee Way,” which includes quality, caring teachers, dedicated staff, and supportive families.
The spirit of a Waukee Warrior can be defined by the drive and will it takes to succeed in life. The mascot represents the intensity, pride, and passion of a Waukee Warrior.
Northwest High School Activity Logos
The brand’s primary mark is the Northwest Wolf. The mark combines a stylized compass pointing to the northwest with the head of a snarling wolf.
Together they embody the leadership and excellence of our students and faculty.
Brand Usage Requirements
Waukee CSD requires all activity organizations to follow our brand guidelines on uniforms, signs, apparel, website, collateral, and any other promotional products. Organizations are also required to work with WCSD approved vendors for the production of promotional materials using Waukee CSD branding.
If you are a vendor or wish to work with a vendor that is not currently on the Approved Vendor List, please contact Kayla Choate, Executive Director of Communications, at kchoate@waukeeschools.org. Learn more about the requirements for becoming an approved vendor.
